Yogurt shops have been springing up one after the other with increasing popularity among customers of all ages. Though the frozen treat may boast health benefits from the live active cultures in the yogurt, the true appeal of these yogurt shops seems to be in the cheery atmosphere of their designs and the delightful experience of creating your own unique frozen treat.
A typical yogurt shop makes use of bright colors and plentiful light, bringing a quality of youth and merriment. It’s relatable to a candy shop; especially with the similarity in how the assortment of toppings are presented in clear containers with plastic scoops. The ability of a yogurt shop to provide not just food, but to bring back feelings of youth through the experience could explain the rising popularity of these shops.
Getting frozen yogurt is less about the food, and more about the leisurely activity of getting it with others. The shops are designed to involve their customers with the creation of unique combinations, with self-serve yogurt machines and a large assortment of toppings. With plenty of seating indoors and outdoors, at most yogurt shops, customers often sit to chat and share their flavors with friends.
The way yogurt shops have been designed has prompted a culture where frozen yogurt fans go beyond just eating the yogurt, to creating memories during their visits to the shops. For example, Pinkberry fans can become a “groupie” on the website to share photos of their visits, their yogurt creations, along with short stories about special moments that took place at the yogurt shop.
If you haven’t visited a yogurt shop yet, do visit one soon to revisit your memories of being a child in a candy shop, and feel the youthful flavor that emanates from the delightfully bright designs.
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